SNS
How did people
communicate with each other news in the past? In the early years, people met
directly or communicated through the letter. With the development of society,
people was beginning to use telephone.
Then, what is
the new medium of communication in society of globalization?
It is SNS
SNS is abbreviations
of Social Network System. SNS-social networking sites can be a platform to build social networks or social relations among people who share interests, activities, backgrounds or
real-life connections. And SNS gives a platform to the users to
create their own virtual social space where they can share their own information's
If you
want to know more about SNS, go for this
site.
These are some popular social networking sites. –Facebook, Twitter, Instagram, My space,
Google +, etc..
At the first, Now SNS users increase continually in the world. -> This
graph shows continuous increases of the number of users of Facebook which is
representable site of SNS. So, SNS is emerged as a mediator of the new communication to
keep pace with the globalization age.
Now, SNS is hot
issue in all the parts and effects in people and in all the parts. In current
society, If you don’t use SNS,
people would think that he is out-of-date person. Like this, SNS becomes a
symbol of modern society.
Learn about the pros and cons of SNS which we use.
SNS sites are running and used successfully
in the world, because of their advantages and benefits. What are these
benefits? I divide benefits into three parts.
1.
Accessibility
-
It helps users to
interact with other users, se because people around the world can log on
SNS though the Internet.
-
Anyone makes and uses user account. -> the below side picture means that various
age groups use SNS. Even ratio of more 65 age groups is 43%
-
It helps to contact with various
people.
2.
Availablity
-
It helps to
collect knowledge and information quickly
-
It helps users to
organize and participate in any events.
-
In terms of corporate, we can read the flow of
consumer needs through SNS
3.
Various means
-
Self PR : It give users a
platform across the globe to express their feelings and views.
-
Corporate marketing : It
is possible two-way communication between customers and corporations and the
effect of advertisement id good for its cost and riffle effets.
-
Etc : to make new friends, to participate
contest…
And there can be many more other benefits of
using SNS. So, I prepared this video that shows positive functions and culture
of SNS.
But, It
has negative aspect, too.
1.
Matters
of security
-
Security of
our personal data and information : It was exposed easily everyone, the users
create virtual accounts and misuse the personal information of other user.
-
Criminal
activities : The picture of below side
is various criminal activities and is shown that the ratio of SNS criminal
activities is higher than the ration of average individual criminal activities
which is about 3.3% For example, as some people upload porn activities, It
attacks many children. And using this point which anyone makes user account,
person is damaged financial loss through impersonation.
- Reliability of information : Many sources of information is unclear, so It is difficult to trust the information. For example, When sewor ferry accident is caused, unfounded rumors spread through the SNS. So, government and family of the deceased were difficult to grasp the situation. And this article is related in sewor ferry accidents http://news1.kr/articles/?1640647
-
Many sources of information is unclear, so It is difficult to
trust the information. For example,
-
Reliability
of users : it's very hard to trust on any
stranger on sns. And
impersonation is so frequent.
3.
SNS
addiction
-
Mental conditions : SNS
addiction can affect mental conditions, sometime is became a big reason of
depression and tension.
-
Health : It doesn’t affect directly, but using long time, it affects
directly failing eyesight.
-
Waste of time : when
user spend time on SNS, we are unaware of the passage of the time.
Finally, Though it has negative aspect too, but I think that SNS is going to be new medium of communication in the age of globalization. Although It still remains the problem of reliability and safety, these problems could be solved if the user has consciousness ‘make clear SNS world’ like SNS’s leader is user. Effort of government is example to enforce the policy about SNS and to hold campaign to heighten responsibility on SNS
Also, Because SNS has positive aspects, I think that SNS activation is right direction.
First, SNS is great marketing means. In terms of corporation, SNS is indispensable at product promotion means. sns marketing is largely divided into two parts. One is that corporation promote directly through corporate accouts. The other is that After the user is using the product, user promotes product. Generally, the latter case is more effective, because people trust user more than corporate.
Second, SNS is means of introduce effectively himself. In self-promotion age, SNS is effective that people inform his ability and charm to anyone. With globailization age, we meet and build global relationships through SNS. But, the basis of their life should not be SNS. So, people are always careful about SNS addiction and utilize wisely SNS.
Finally, SNS helps people to adapt to the rapid changes in the world. In communist society, Jasmine Revolution occurred through SNS. This way, we access to various changes of the world. So, we adapt to changes in the world and the best use of SNS.
These three reasons make SNS is going to be new medium of communication in the age of globalization. And the barriers between conturies would break down through SNS. Futhermore, truly global society will be made. We can be a global talent to good use of SNS
